I have to remind myself often to keep it simple. Every so often I come across Seth Godin's blog and he reminds of this.
As an INTP, I favor complicating things.
There's a perception in my mind that complicated is better or more creative. There's more to it, it's bigger, and it shows my intellect.
But complicated can just mean there's a bunch of stuff in the way. It doesn't always allow me to get to the point and just do what needs to be done.